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102 oppositional, xvii Culture Jammer’s Campaign Head- quarters, three 1 society jamming: assertiveness education workshop for, 145-155 as direct motion, 129-136 as moral very important, xv living in the instant and, 106 manifesto of, 128 overviews of, xvi-xvii, one one 1-1 13 practitioners of, xi-xii, 111-112 in revolutionary continuum, ninety nine social prospective of, 135-136 as halting the stream of spectacle, 107 «culture of simulation,» forty six Culture Trust, 1 14 «slice,» one hundred seventy five cyberfeminists, 117 cyberjamming, 132-133 cyberspace, see Internet cynicism, xv-xvi, 25, 141, 143,211 Dadaists, 99,100,102 Daly, Herman, 89, 206 Debord, Guy: on revolution, xvi suicide of, 102, a hundred and five writings of, 102-103, 104, 106, 214 Declaration of Independence, sixty six Declaration of the Rights of Man and of the Citizen, 186 demarketing, 124, 149-150, 164, 165-183 description of, 166-167 detourningmd, 168 uncooling and, 169-183 democracy, 185, 188 «democracy of bogus wish,» 104 260 Index Denver, Colo., 194 Denver, John, 34 «depatterning» experiments, 19 despair, 9, 10 derivatives, 93 derive, 102-103 detournement, 108, 146,214 definition of, xvii, 103 demarketing and, 168 mastering to, 147-148 subvertising as, 131-132 Diagnostic and Statistical Manual of Mental Disorders (DSM IV), 6 Diana, Princess, 39-40 Diesel jeans, 23 Diet for a Small Planet (Lappe) ,172 direct action, 129-136 discovering leverage points for, 130-131 pincer system for, 134-136 subvertising as, 131-132 television and, 133-134 disinformation, 24 Disney, 186, 193 dissociative diseases, 44 distancing, 172-174 Dominguez, Joe, 169 doomsday meme, 124 Doordarshan, 25 Douglas,WilliamO.,68 Dow Jones Industrial Average, 93-94 downshifters, 53, 169-172 Dunn, Seth, 179 Dylan, Bob, 102 Earth summits, 116 Eastern Europe, 90-92 taking in conditions, 73 ecocide, xiv ecofeminists, 117 ecological economics, 86-90, 202-203 Ecology of Commerce, The (Hawken), 154 ecology of intellect, 9-27 advertising and marketing and, 18-21 environmental motion of the thoughts and, 26-27 erosion of empathy and, 22-23 details overload and, 23-24 infotoxins and, 24-25 jolts and, 15-17,22 media-induced shock and, 17-18 psychological natural environment and, 1 three sounds and, 13-15, sixteen psychological illnesses and, 9-10 quantifying results of psychological pollution on, 16-17 unreality and, 21-22 economics, see international financial system «eco-rage,» 141 eco taxes, 181 schooling, 189 Eisner, Michael, a hundred and forty electric power meters, 130 Elgin, Duane, 169 «emoticons,» forty six empathy, erosion of, 22-23 Enrages, 213 environmental challenges, xiv, 1 3, 26, 82, 203 academics and, 115-1 sixteen ecological economics and, 86-90 Nobel Prizewinners’ warning about, 201 radical answers necessary for, 112 environmental lobby, 153 environmental movement, xi for psychological pollution, 26-27 E.R., 169 Ernst and Young, 93 Esquire, forty four Estonia, 33 EX, 38 European Round Table of Industrialists (ERT), 70 Evans, Ga., 70 excellence, 113 exotic dancers, 75-76 expansionist economics, 86-88, 94, 202-203 Extra, 118 Exxon, 158 Exxon Valdez, 88-89, 203 Fashion File, 178 fashion field, xi Adbusters critique of, 3 one uncoolingof, 131, 175-179 Index 241 rapidly foodstuff, 78, 79, 131, 133, 150-152 uncoolingof, 172-175 faxes, 147 Federal Communications Commission (FCC), 187, 189, 193, 194 Federal Reserve, ninety four Feldstein, Martin, 209 feminism, xi, one 17-1 eighteen struggle-or- flight response, 15 movie commune, 29 Finch, Peter, 141 First Amendment, 194, 196-197 «flaming,» forty four meals, 78-80 chemical additives in, 13, 78-79 cigarette firm ownership of, 151 see also rapidly foodstuff «Forests Forever,» 30-31 Four Arguments for the Elimination of Television (Mander), 15 Fox Tv, 70 «framing,» 44-45 France, xvi, 102,186,213 Frank, Tom, 114 free speech, 68, 185-186, 187, 194-196 Freud,Sigmund,212 Gablik,Suzi,117 Galbraith,J.K.,213 Gandhi, M. K., xv Gap (retailer), 102 Garfield, Bob, 22, 176 GDP (Gross Domestic Product), 88-90, 91, 112,203 General Electric, 158, 186 Genuine Progress Indicator (GPI), 90 Germany, 89, ninety Gibson, William, 24 Ginsberg, Allen, 118 Gitter, Richard, 32 world-wide economy, 71, 85-96 as doomsday meme, 124 expansionist vs.
6-7 Adbusters, 31, 117, 119 Adbusters Media Foundational CBCsuedby, 194-196 magazine and site of, 3 one television campaigns of, 31-33, 56, 58, 62,95, 126, 142, 170, 177, 193,206,207 website of, 132 A.d.i.d.a. s (All Day I Dream About Suicide), one 15 advertisers, media ability of, 33-35 promoting, 18-21, 22-23, 24, 1 19, 166, 167, 175 subvertising and, 131-132, 133-134 tv premiums for, 184 Advertising Age, 22, 176 «advertrocities,» 22-23 Alabama, 155, 160-161 Albania, 90-92, 94 alcoholism, 9, 10 Allen, Woody, 22, 52 Alternative Economics Committee, 208 ambient noise, 13-14 America™, 146,215 awesome and, 113-114 company management of, xii-xiii world influence of, xiv uncooling of, xvi-xvii unofficial history of, 65-71 American Association of Advertising Agencies (AAAA), 187 American Convention on Human Rights, 186 American Dream, finish of, 59-63 American Medical Association ( AMA), 188 America’s Funniest Home Videos, 37 Amusing Ourselves to Death (Postman), 24 «Anarchy in the U.K.,» a hundred anger, xv, 12, 139 «anti-language,» 2 1 antitrust laws and lawsuits, 67, 193 panic, nine Apple, 102 Areata, Calif., 161 Archer Daniels Midland, 34, 172 Asian «tiger» economies, 94 Asphalt Nation (Holtz), eighty two Australia, 20,21 authenticity, «kidnapping» of, one zero one auto business, 82-83 «Autosaurus» tv marketing campaign, 31, 126 Ayres, Robert, 88 Babette’s Feast, 79-80 «bads,» 89 Baffler, 114 financial institution charters, 67 financial institutions, disputes with, 148 Banks, Ferdinand, 90 Barings Bank, 93 Barnes & Noble, 34 «batwing disorder,» 75 Baudrillard, Jean, forty Beatles, a hundred and one Beattie, Ann, 44-45 Beatty, Jennifer, 70 «lovely functions,» 6-7 Before Sunrise, 102 Bellow, Saul, 10-11 Benetton, 22-23, 26 Bentley, David, twenty 238 Index Berisha, Sali, 92 Bertelsmann, 186 Bestfoods, twenty Beverly Hills Bar Association, 197 bicycles, bike lanes, 179, 180 Big Enemies, 105 Bill of Rights, 68 bioeconomics, 86-90, 202-203 Bird by Bird (Lamott), 4-5 Black, Conrad, 25 Black Friday, 94 Black Monday, 93, 94 «black shakes,» 24 Blanton, Brad, 143 human body impression, 12, 73-74, seventy five Boeing, seventy nine Bonn, 213 Borderline Personality Disorder, nine boredom, one zero five Boston, Mass., 193 Boston Tea Party, 66 bovine advancement hormone, 70 boycotts, 158, 163 Bradbury, Ray, 169 mind, 1 sixteen brainwashing, 19 Brando, Marlon, 139 Brave New World (Huxley), 197-198 «breaking the outdated syntax,» 107 Brennan, William J., one hundred sixty British Columbia, 30-3 1 British East India Company, 66 British Petroleum, 179 Brown, Willie, 179 Buddhism, 11, 106, 107, 108, 143, 157, 191 Bulgaria, ninety bulimia, seventy three Bunkyo University, 157 «Buy Nothing Day,» 32, 33, 62, 95, 1 32, 170 Byrne, David, 52 CAA (Canadian Advertising Association), 187 California, 4-6, 161 Calvin Klein, 23, 131, 175-179 Cameron, Ewen, 19 Cameron, Mike, 70 Canada, 25, 75,92,119,178 Canadian Advertising Association (CAA), 187 Canadian Broadcasting Corporation (CBC), 29, 31, 32, 194-196 Canadian Radio-Television and Telecommunications Commission (CRTC), 30, 187,193, 194 capitalism, client, see client capitalism Cargill, 172 Carnegie Mellon University, forty six Carpenter, Edmund, 45 cars, 80-83,131,133 uncoolingof, 179-181 Carson, Rachel, 26 «cashing out,» 169 Catholic Church, 103 CBC (Canadian Broadcasting Corporation), 29, 31, 32, 194-196 CBS, 32,33,35,196 censorship, 1 19 Center for Psychology and Social Change, six Central Intelligence Agency (CIA), 19 CFAX, 190-191 channel-surfers, fifteen chat teams, on Internet, 43-44 Chicago, University of, 209 small children, television’s results on, 3-4, twelve China, 94, 115, 192,211 Christianity, 212 Christie, Linford, twenty Chronic Fatigue Syndrome, 9 Chrysler, 35 cigarette corporations, 119, 131, 151, 160-161 uncoolingof, 13, 125-127 citizens’ teams, 134-135 civil disobedience, xv civil legal rights movement, xi, 155, 21 1 Civil War, U.S., 67-68, 69 Clinton, Bill, 192 Clockwork Orange, A, one 1-12 CNBC, 188 CNN, 32, 95, 133,178,186 Index 239 Cobain, Kurt, fifty two Cobb, John, 89 Coca-Cola, 21, 25, 39, 70, 79, 174 «Coke Day,» 70 Coleman, Ronald, 89 faculty scholar apathy, 1 fifteen «commodity signal price,» forty communism, 140 Condon, Richard, 40 confronting organizations, 149-150 Congress, U.S., 159 Constitution, U.S., 68, 161 buyer capitalism, xvi, 106, a hundred and forty cartoon about, 36 as cult, 51-57 diminished expectations and, 51-52 taste fading from, 212 programming of buyers in, 37-41 uncoolingof, 169-172 unethical nature of, xv awesome, 38,63, 106,212,215 company manufacture of, xiii cynicism and, xv-xvi definitions of, one 13-1 fourteen as world-wide phenomenon, xiv see also uncooling corporate trusts, 69 businesses, 73-83 evolution of, 66-71 grounding of, 157-163 authorized «personhood» of, 68-69, 124, 157, 161 lawful duty of, 158-160 political and cultural electrical power of, xii-xiii, xvii, 67-7 1,145 revoking charters of, 160-163, 162 seizing manage from, 145-155 social agreement involving customers and, 76-78 «corrections,» in stock marketplace, ninety three cortex of brain, 116 Cosio d’Arroscia, a hundred Costanza, Robert, 206 Council for Tobacco Research, one hundred sixty crime prices, sixty CRTC (Canadian Radio-Television Commission), 30, 187, 193, 194 Cruise, Tom, 38 Crystal Cruises, 34 culthood, shopper capitalism and, 51-57 society: corporate command of, xiii, xvii excellence and, 113 global homogenization of, 25-26 lateral vs.
And then we hold the networks’ toes to the fireplace.» Grossman is evidence that a committed particular person can climb the lad- der of fact, but his problem points to a disturbing absence of democracy at the heart of our mass media. Nor is Tv violence the only matter also taboo for the networks to contact. Think of Tv dependancy, arguably North America’s variety a single psychological health and fitness difficulty. Or unsustainable overconsumption busty granny pussylicked by tempting teen the affluent individuals of the First World. When is the past time you saw a network display (or a citizen-developed advocacy advertisement) on these topics? Here’s the stage: The suggestions, expressions and fears of specific citizens no for a longer time make a difference incredibly a lot. Culture just isn’t created from the bot- tom up by the people today anymore — it can be fed to us prime-down by corpora- tions. Under present problems, true discussion is difficult. Real democracy is impossible. Real improve is not possible. Media Carta is a media reform movement to choose back the cultural electric power to which all citizens are entitled — to reclaim our airwaves and 190 Culture Jam the relaxation of our psychological atmosphere so that we can commence telling our very own tales and understand how to chat to just about every other yet again. Occasionally, we get a glimpse of how this new paradigm might perform. In December 1996, the worst snowstorm in a century hit the Pacific Northwest. In Victoria, British Columbia, residence to Canada’s mildest climate (consider Seattle with 50 % the rain), 5 ft of snow fell. A dead tranquil settled around the paralyzed city. Victoria was about as geared up for this as Troy was for the Greeks. The town experienced only a pair of snow- plows. For times, no vehicles moved. People ended up trapped in their homes. Virtually no suppliers ended up open up since the workers could not get to perform. The courageous ventured out, pulling materials on sleds. A town of 300,000 was primarily plunged again to pre-Industrial Revolution days. I mention this because a intriguing media story grew out of that storm. What happened at a area radio station identified as CFAX emerged as an illustration of the potential use (and long-neglected previous use) of community airwaves as a democratic medium. A few of CFAX staff members who experienced been marooned in the setting up by the snow resolved to open up up a kind of jungle telegraph of unexpected emergency details. Any citizens who could trudge to the station had been set on the air, to tell the city what they experienced viewed out there: some- a single needed help in saving a greenhouse on the Island Highway. An old pair was stranded and in trouble on Pandora Avenue. A spouse and children har- monotonous two dozen refugee motorists in Fernwood was managing out of foodstuff. Soon everybody knew that CFAX (and, to a lesser extent, the Inter- web) was the source of breaking information, shipped by person sets of eyes and ears. Every newscast contained details precious to some- a single. Every broadcast, in the widest probable feeling, served the community desire. It struck lots of Victorians that this was the way the planet was meant to get the job done. The non-public voices that came over the Victoria air- waves may well not have been broadcasting-university easy, but they rang with the clarity of the genuine. They weren’t flacking some story that com- mercial interests needed to propagate. They had anything to convey to and Media Carta 191 almost nothing to promote. The citizens responded. Isolated persons instantly felt part of the greater chain in the Buddhist sense, everybody grew to become enlightened. The CFAX scenario is naturally a distinctive a single — you couldn’t repeat it, would not want to repeat it, on a national scale. But it does consist of the essence of what we are making an attempt to reclaim below. Victorians in no way felt a lot more element of a community than they did all through that storm, when, for a temporary time, the media fulfilled a social agenda and everyone’s two cents had been welcome and equivalent. I surprise how quite a few of those people persons, when the snow had melted and their life experienced returned to ordinary and the commercial pap was back again on the air, looked at radio — or media in common — in a different way. I surprise if any of them assumed, This is the way our mass media could be if they experienced taken a different evolutionary fork in the highway. I informed the CFAX tale to a close friend of mine who plays devil’s advocate to many of my ideas. «So what is your stage?
When a jury sees the unassailable evidence, we’ve received.» Grossman imagines a group of people who have by now been victimized in a large-profile incident like the one particular in Jonesboro banding alongside one another and launching an action that simply just are not able to be disregarded. «Parents of the shooter and the mother and father of the victims have to equally agree that one particular of the criminals in this article is the Tv networks. You do have your legal rights, but you can not diminish their legal rights in get to implement yours.» I explained to him I believed my correct to speak out on Tv was quite basic, specified that these are public airwaves that legally belong to everyone. «I assume which is a fiction,» he said. «The air may perhaps belong to you, but not the studios and broadcasting facilities of ABC. » I put a connect with to another lawyer, this time a high-profile Los Angeles media attorney and previous president of the Beverly Hills Bar Association, who turned out to be equally circumspect. «Networks have the suitable to high quality manage,» he claimed. «They have a suitable to say, ‘We won’t carry a message that would be offen- sive to the other sponsors, since we you should not want to lose all those sponsors.'» That’s the way it all boils down: The broadcaster’s right to run a industrial business stands in direct opposition to my appropriate to flexibility of speech. I was on the lookout for an advocate who considered that my cause — the induce of the persons — had at the very least equal benefit. The Beverly Hills attorney gave me the range of yet another attorney to attempt, and he cordially hung up. The hunt for the First Amendment grail continues. Only the vigilant can manage their liberties, and only those people who are continuously and intelligently on the place can hope to govern themselves successfully by democratic strategies. A soci- ety, most of whose customers invest a excellent offer of their time not on the location, not right here and now in the calculable future, but somewhere else, in the irrelevant other worlds of sport and cleaning soap 198 Culture Jam opera, of mythology and metaphysical fantasy, will locate it tough to resist the encroachments of these who would manipulate and command it. Aldous Huxley was on the mark in the foreword of his revised 1946 version of Brave New World, which most likely far more than any other get the job done of twentieth-century fiction predicted the psychological climate of our wired age. One can attract an quick parallel among «soma» — the satisfaction drug issued to citizens of Brave New World — and the mass media as we know them right now. Both maintain the masses tranquilized and pacified, and sustain the social purchase. Both chase out cause in favor of entertain- ments and disjointed imagined. Both stimulate uniformity of conduct. Both devalue the past in favor of sensory pleasures now. Unlike the folks in Orwell’s 1984, who resent becoming managed by Big Brother but sense powerless to resist, inhabitants of Huxley’s realm will- ingly take part in their manipulation. They fortunately take soma. They’re in the loop, and, by God, they love it. The pursuit of joy will become its very own finish — you can find endless intake, free of charge sex and great temper administration. The individuals are enraptured. They imagine they stay in Utopia. Only you, the reader (and a couple of «imperfect» figures in the e-book who somehow ended up with serious personalities) know it truly is Dystopia. It’s a hell that can only be recognized by individuals exterior the sys- tem. Our very own dystopia, much too, can only be detected from the exterior — by «outsiders» who for some unusual purpose did not observe as well considerably Tv when they had been youthful who study a several good guides, achieved a couple excellent men and women, expended some time residing in other cultures, and by some blessed twist of destiny were not seduced by The Dream and recruited into the con- sumer cult of the insatiables. Although most of us are nonetheless stuck in the cult, our style for soma is souring. Through the haze of made happiness, we are noticing that we will have to halt the exhibit, that our only escape is to halt the move of soma, to split the communication cartel’s monopoly on the produc- tion of meaning. Media Carta 199 Media Carta is the great human-legal rights struggle of our data age — a great particular, mental, social, cultural and lawful exam. The infrastructure for this fight is already in position. Culture jammers about the earth are preparing for the showdown. In the early years of the new millennium, we will spearhead a media reform movement to enshrine the right to converse as a fundamental human correct in the constitutions of all no cost nations and in the Universal Declaration of Human Rights. We will help save the most cherished of all our pure sources: the peace and clarity of our personal minds. REDEFINING Progress Fifteen hundred eminent researchers, together with the bulk of all living Nobel Prizewinners, signed a Warning to Humanity in 1992, and fifty- eight earth academies of science unveiled a identical doc in 1994, warning that the human experiment on Planet Earth is veering out of command. Population development, overconsumption, inappropriate techno- logical purposes and relentless financial expansion are destroying the daily life-assistance techniques on which our future is dependent. Meanwhile, surprisingly, our politicians, economists and organization leaders are wearing banana grins. «We’re escalating,» they beam. «We’re putting up additional factories, providing far more goods, building extra wealth than ever just before in the record of mankind.» Never-ending content progress is the cornerstone of our present-day economic technique. There’s no these types of factor as a zero-expansion design within just its framework. In reality, nothing significantly but material progress seriously mat- ters, economists have decreed. And however, continuous advancement in finite terrain is the ideology of the most cancers cell. It’s madness. It’s a insanity propagated 20-4 several hours a day by the company-controlled mass media, which are structurally 202 Culture Jam incapable of giving us the root-trigger analyses of our present-day predica- ment. So we are stuck trying to reconcile potent mixed messages. For most of us the financial system continues to be a mysterious summary procedure. As with our microwave oven, we don’t know how it performs and we don’t truly want to know. We just preserve pushing buttons and scorching dinners preserve com- ing out. We consider of markets getting their individual regulations that we break at our peril. And we consider that economists are uncovered scientists who, with their arcane but irrefutable logic, are in some way controlling the whole affair. The fact is that we have handed our ecological and financial well-staying about to an elite group of skilled policymakers who have, at finest, only a vague thought of what they are accomplishing. Their «scientifi- cally» managed cycles of «development» and intake are wiping out the natural planet, nevertheless if you set it to them that way, they would deny it. Their notion of «progress» is to offer off the planet’s irreplaceable organic capital and simply call it profits — while they would deny that as well. Is there a way out of this social entice — this disaster of meaning? The economics career would not admit its types are flawed. First World consumers continue being blissfully unaware of the havoc wrought by their lifestyles. The professional broadcast media won’t provide airtime for citizen-made wake-up phone calls. Governments refuse to acknowledge the astronomical ecological credit card debt we have previously accrued to future gen- erations. Most absolutely everyone is in denial. Deep down, we all «know» the world is dying, but no person would like to chat about it. Of study course there are ways to get the conversation heading — methods for jamming the global overall economy again onto a sustainable route. First, we kill all the economists (figuratively speaking). We demonstrate that regardless of the pretty much spiritual deference society extends to them, they usually are not untouchable. We challenge their authority, problem their creden- tials. We start a world-wide media campaign to discredit them. We clearly show how their economic products are fundamentally flawed. We reveal their «science» as a hazardous pseudoscience. We ridicule them on Tv. We enlist our possess, equally embellished ecological economists to debate them Redefining Progress 203 issue for position. We pop up in unexpected places like on the local busi- ness news, on professional breaks during the midnight motion picture and ran- domly on countrywide primary time. At the exact same time, we lay a lure for the G-7 leaders. Our marketing campaign paints them as Lear-like figures, deluded kings unaware of the injury their deepening madness is undertaking. We need to know why the issue of overconsumption in the First World is not even on their agenda. In the weeks foremost up to their annually summit meeting, we purchase radio and Tv places on stations close to the entire world that dare our leaders to reply the Big Question: «Is Economic ‘Progress’ Killing the Planet?
